B2C Product Packaging

In 2024, 5-hour ENERGY introduced brighter packaging to promote the reformulated energy drink's bolder taste. I wrote new can copy that explains what makes the 5-hour ENERGY drink different from sugary, sharp-tasting competitors. 

 

The copy ends with a tagline that reinforces the new taste: 5-hour ENERGY: Drink boldly. 

 

The drink is available at grocery and convenience stores nationwide. Point-of-sale advertising features the "Drink boldy" tagline.