Video Daylight Saving Time

Client

5-hour ENERGY

Industry

CPG/Energy Drinks

Background

I wrote the copy for this short online video, reminding consumers that 5-hour ENERGY is perfect for those days right after the start of daylight saving time, when we're all jet-lagged. The copy smartly ties into the product's then-current tagline, "For every...," which highlighted the energy shot's place in every activity and lifestyle.

"5-hour ENERGY... For every time the time changes."

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