Jeep Gladiator Billboards

These Dana-sponsored billboards appeared in two spots on I-75 in Toledo, Ohio, near the Stellantis plant where the Jeep Gladiator is built. Dana wanted one billboard congratulating Stellantis on the relaunched vehicle. For the second billboard, my art director partner and I were encouraged by Moncur's executive creative director to have some fun.  

 

So I came up with this concept and copy: an Ohio vanity plate that demonstrated the pride of the northwest Ohio community for the brand and vehicle. Dana officials loved it and immediately greenlit the concept.